5 Digital Marketing Courses You Can Do For Free

5 Digital Marketing Courses You Can Do For Free

We all want to change things up in our lives. This is especially true when it comes to careers. It’s so easy to get stuck in a rut and feel like you’re never really being fulfilled or challenged. If you’re working in one field all your life, and you feel like you need a new challenge, digital marketing courses could be for you. 


5 Online Courses to Explore

The best online digital marketing courses open doors. They let you explore a whole new career and set of skills. They let you work from anywhere in the world at any time. They give you an unlimited range of possibilities. Best of all, there’s tons of options to learn digital marketing for free. Let’s take a look at some of them.

1. Google Online Marketing Challenge

This may sound like a jump in the deep end, but in reality, Google’s Online Marketing Challenge is anything but. A comprehensive online course covering the fundamentals of everything from video and analytics to display advertising and search engine marketing, it’s ideal for getting an overall view of the field. Among other things, Google’s Online Marketing Challenge boasts dedicated modules in introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, video and more. This is one of the best online digital marketing courses out there. 

 Not only is it one of the free digital marketing courses, it also pays you. All students in this course get a $250 AdWords budget to put their skills to the test. If you’re

2. WordStream’s PPC University

Since WordStream set up shop in the digital marketing industry, it’s noticed a real problem. Small and medium-sized businesses have a lot of difficulty effectively marketing themselves in an online world. That’s why they created PPC University, a completely free host to tons of resources and courses in digital marketing. These free digital marketing courses are ideal for beginners, intermediates, experts and small businesses looking to get ahead of the game. If you don’t have time to take a full course, they even have condensed whitepapers and seminars for the fast learners. This course is ideal for the business owners who want to do it all themselves, but aren’t sure where to start. You’ll have no problem getting your products in front of potential customers’ eyes. 

3. Social Media Quickstarter Digital Marketing Course

If you’re looking for free digital marketing courses geared towards beginners, the Social Media Quickstarter Digital Marketing Course is the thing for you. These step-by-step lessons offer direct coaching in marketing for specific platforms. Blogging, Facebook, YouTube, Instagram, Twitter, Pinterest and more – it’s all covered here. These courses even include glossaries, how-to guides and practical examples of the theory covered, meaning you’ll never be left behind. It’s the ideal course for getting straight into the saddle with specific, practical, no-nonsense advice. You’ll know exactly how to target specific audiences, using unique techniques that are geared towards specific platforms. Out of the online digital marketing courses out there, this is one of the best. 

4. Inbound Digital Marketing Course Plus Official Certification

Hosted at Udemy, this is one of the most attended online digital marketing courses out there. It boasts a total of more than 3,000 participating students. With over 4.5 hours of instruction across almost 40 lectures, this course is a steal. The content is highly valuable, focusing on both highly specific areas of expertise as well as the big-picture view that brings them all together. Email marketing, lead nurturing, conversion optimization, blogging, landing pages, SEO and inbound marketing are all covered here. As well as this, the course not only provides you with knowledge, but with proof you’ve earned that knowledge. All successful graduates get a badge they can add to their resume or LinkedIn profile. 

5. Alison Free Diploma in E-Business

If you’re not familiar with Alison, now’s the perfect time to get familiar. Alison was the first massive online open course provider on the internet, and with over 6 million users and a dedicated certification system for their courses, they’ve used that momentum to achieve great things. The online digital marketing courses on here are endless, but the best digital marketing course, and the one we’d like to highlight, is called the Diploma in E-Business. This will help you build your skills in search engine optimization, Google Analytics, AdWords, campaign tracking and integration, revenue metrics analysis and so much more. It’s an ideal way to learn about all the most important aspects of digital marketing, on your own schedule and at your own pace. 


Of course, if you’re looking into further education it’s vitally important to do your own research. There’s plenty of online digital marketing courses out there, and only some will be worth your time. But these five are a great starting point in the world of digital marketing. 


  1. “Google Ad Grants Online Marketing Challenge”, Google, accessed 2nd February 2021, https://get.google.com/onlinechallenge/.
  2. “Social Media Quickstarter”, Constant Contact, accessed 2nd February 2021, https://blogs.constantcontact.com/social-media-quickstarter/.
  3. “Diploma in E-Business”, Alison, accessed 2nd February 2021, https://alison.com/course/diploma-in-e-business.
  4. “PPC University”, WordStream, accessed 2nd February 2021, https://www.wordstream.com/learn.